Reading the psychologist Art Janov’s 1970 book The Primal Scream does not help. What if, one day, I needed to yell? What if I, or someone else, needed the kind of urgent attention a scream is designed to attract? A while back, the thought occurred to me that this might be a problem. I have never screamed or shouted anyone down. The angrier I get, the quieter I get, too. I am famous in my family for never shouting when I drop a glass or cut myself in the kitchen. You’ll feel better, we promise.” All of which assumes a scream-readiness with which I am patently unfamiliar. “And when you’re ready,” the blurb ran, “come let it out for real. On a website called Looks Like You Need Iceland, visitors were invited to record a scream which would then be blasted out for you in the vast, frozen wilderness. I n the summer of 2020, the London-based psychotherapist Zoë Aston hit the headlines with a scream-therapy campaign she had devised for the Icelandic tourism board.
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